Going into 2025, TuffRider had a problem staying in the lead on Amazon. In stores, TuffRider was a best selling brand, but on Amazon, its competitors execution was just plain better.

With too many sellers splitting the Buy Box, there was no one properly curating listings, running a unified advertising strategy, and taking a strategic approach to the brand’s wide catalog.

When we presented the opportunity to have a dedicated team operating Amazon for them, TuffRider decided to work with Zoplenti as their exclusive FBA operator.

While getting full Buy Box ownership can be a lengthy process, and it’s still ongoing, we immediately started working our shared strategy:

• Great content that speaks directly to riders;
• Aggressive advertising to protect and grow market share;
• Strategically choosing what segments to launch and focus on.

Simple, but effective, and the first year’s results prove

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