Myze is a young brand with the mission of bringing proper eyelid care to everyone’s routine. With formulas designed by renowned dry eye experts, they are shaking up an extremely competitive space.
Towards the end of Q1 2025, myze was preparing to launch their first product, The Wipe™. In their strategy, Amazon was the key online channel, and their category is extremely competitive.
They needed a strong partner to execute on the platform and deliver results, while they focused on their core focus of product development and clinical distribution.
Even before the product was ready, myze chose Zoplenti to handle the delicate The Wipe™ launch as their Amazon operator.
We started working closely together to prepare, using our proven launch strategy designed to gain early traction:
The goal? Letting the Amazon algorithm know you’re launching a great product by covering your bases and getting traction fast.
