Founded in 1939 with the invention of the original hot lather machine, The Latherking, Campbell’s is the trusted American name for professional barbers and shaving enthusiasts.

THE CHALLENGE

Cutting it close on Amazon.

In barbershops across the country, Campbell’s Latherking is the only game in town. But on Amazon, the brand was in the hands of random sellers splitting the Buy Box with no unified strategy.

With no one taking care of the brand, the brand was under-performing and customer complaints went unanswered. That’s why Campbell’s decided to work with Zoplenti to get control.

THE SOLUTION

Getting your lather just right.

Campbell’s goal with Zoplenti is to provide their home and professional customers with a reliable channel for their Campbell’s products supply.

To them, Amazon is all about solid product availability, shopper convenience, and customer service. That’s why we focus on:

  • Ensuring the proper handling and quality control checks;
  • Providing customers with the right information before purchase;
  • Focus on subscriptions to keep customers stocked.

For both barbers and enthusiasts, that’s what makes Campbell’s a guarantee.

THE RESULTS

There’s nothing like a Campbell’s shave.

Metric Card
Transparency
enrolled across the full catalog
26.8%
conversion rate
x8.3
advertising ROAS
100%
MAP compliance

“Zoplenti has been a tremendous partner for our business. They possess the rare combination of impressive marketplace expertise, outstanding communication, and efficient processes that make it easy to do business with them. We really appreciate their guidance as well as this key strategic partnership.”

Henry Jacobi
CEO
SO, WHAT’S THE CALL TO ACTION?

If Amazon matters to your brand, it should be run properly.

Let’s Talk
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