As the premium, multi-award winning device in its category, AirPhysio should be on top of its category. But the Amazon partner they were working on was neglecting the brand, with cheaper competitors eating market share from AirPhysio.

What they needed was an operator able to execute a competitive strategy and launch new products effectively.

AirPhysio chose Zoplenti with one goal, to turn things around and find the right competitive strategy to thrive in a market flooded with cheaper, low quality products.

That’s the strategy we built for AirPhysio:

• Revamped content to better convey differentiators;
• Aggressive advertising to protect the brand;
• Strategically chosen targets for acquisition.

The goal? Showcase what makes AirPhysio unique and perfect for their customers, without fighting on price.