Transitioning To Zoplenti

Transitioning from your current setup to being an exclusive Zoplenti partner can be a worrying process. You might be concerned about sales dropping, stockouts, and other issues popping up.

But the reality is, it’s easy to avoid any problems if you follow a proven plan, the same we have been using successfully to onboard our exclusive partners without any bumps in the road.

Seamless Transition

One of the largest concerns brands have is that removing sellers and changing their setup means a drop in revenue and rankings.

But that’s not how Amazon works. As it’s covered in depth elsewhere sellers rotate through the same Buy Box, on the same listings; they don’t bring more sales. So, as long as the transition is handled properly while avoiding stockouts, there is no damage to sales volumes.

In some cases, getting control over sellers might take some work, depending on your distribution setup. At Zoplenti we support our new partners in this challenge, exploring solutions together and cooperating in implementing them to establish control over the channel.

Our Three Step Process

At Zoplenti, we have the process for a seamless, painless transition down to a science. 

The first phase is preparation. In this phase, we agree on our plan and terms, figure out the logistics and technical details, and start taking control of distribution.

In the second phase, consolidation, we establish control. As existing sellers sell out, we place buffer orders designed to avoid stockouts, taking increasing control over the Buy Box, and start executing on our plan.

The third phase is growth, for the long term. Once we have full control, we can align catalog, marketing, and operations while we execute the aggressive growth strategy that was impossible before.

The bottom line? While transition can be scary, it doesn’t have to be complex. With Zoplenti’s support, you can gain control over the Amazon channel, no matter your current setup.

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