Our Model Of Amazon Growth

At Zoplenti, growing our partner brands’ market share on Amazon is a core part of what we do.

In a competitive channel like Amazon, deploying a winning strategy that leads to growth is one of the key reasons why brands choose to partner with us.

So, in order to do that, we developed our own model of what makes growth on Amazon effective and sustainable for the long term.

Optimizing Shelf Space

As we wrote about elsewhere, Amazon is a search led platform: customers search for what they need, and choose between the brands and products they find.

Growth, then, becomes a matter of optimizing shelf space, our metaphor for overall visibility to your customers on Amazon.

The more shelf space you get, the more customers see you, the more  products you sell.

So how do we boost your shelf space?

Customer-Centric Optimization

At Zoplenti, we adopt a customer centric approach.

Other articles in this Playbook go into more technical detail, but this is the core idea behind our growth model.

We start from your customers, and how they are using Amazon.

• What do they search for?
• How do they decide what to buy?
• What other brands are they buying (and why)?

Once we know your customers, as well as your brand, your competitors and overall market, we use this knowledge as a compass to chart the course to optimizing the factors that power the Amazon flywheel of growth. 

But it all starts with your brand’s greatest asset: your customers.