Why Amazon Expertise Beats Industry Focus

For many brands, having their existing retail partners handle Amazon is a tempting choice. 

They know your market, your products, and are deeply entrenched in the industry. You know them well, and have worked with them for years.

However, that’s exactly what can hold your brand back.

Amazon Is Not A Neighborhood Shop

In the brick and mortar world, specialization makes sense. Customers need expert assistance. If you run a bike shop, you need to know bikes, and being good at that is the secret to success.

Amazon is a different ecosystem. Amazon shoppers aren’t asking for expert help. They aren’t browsing aisles or relying on staff. They’re searching, clicking, and buying fast.

Winning on Amazon isn’t about knowing bikes, supplements, or pet gear. That provides no real advantage.

Amazon Is A Brand Battleground

Anyone can put products for sale on Amazon, and it’s a great avenue for B&M shops to raise additional revenue or get rid of excess inventory.

But if you’re looking to handle your Amazon channel, then you’re looking for someone to grow your market share on the largest marketplace in the world, where every other brand is fighting for the same space.

Winning on Amazon is about knowing what makes a winning strategy, and executing it daily without split focus.

Your typical retail partner isn’t equipped to run this playbook. Every day they’re moonlighting on Amazon, you're losing ground to competitors who are built for the platform.

To create brand momentum and win on Amazon, you need a full time, Amazon-focused partner with deep expertise, proprietary tools, and total focus, like Zoplenti.

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