With almost 40% of all ecommerce sales worldwide and 180 million Prime members in the US, Amazon is a key channel for any retail brand.
But to get results on the platform, you need a systematic strategy and flawless execution.
At Zoplenti we have it down to a science, and here’s how it works.
The foundation is control.
Without control, there can be no strategy.
If multiple sellers compete for your Buy Box, your pricing is unstable due to internal competition, and your catalog is fragmented in random listings… you’re already losing.
No one is (or can be) in charge of strategy and execution.
You can’t run effective advertising, optimize content and catalog for Amazon shoppers, or protect your brand value when chaos rules the channel.
That’s why the first move in any winning strategy is locking control:
- One partner in charge.
- Consistent pricing across channels.
- Unified catalog and brand presence.
This is the foundation. Then you need execution.
Plugging the leaks holds the growth in.
Once you have the channel locked down, it’s time to fuel growth.
And that means plugging every leak that drags performance down. You do that by filling the gaps that kill your momentum, so your brand can grow.
- Optimizing listings for conversion and rankings.
- Running smart, aggressive ad campaigns.
- Generating and protecting reviews.
- Fixing catalog gaps that confuse shoppers.
As you close those gaps, you build momentum. Rankings climb, discoverability increases, and your brand becomes the default choice in your category.
This isn’t about one-off wins.
It’s about reinforcing the growth flywheel, for the long term.
Flawless ops tie it all together.
Even the best strategy collapses if operations are sloppy.
A winning strategy demands flawless operations:
- Tight inventory management to stay in stock.
- Rigorous quality control to avoid bad reviews.
- Fast, reliable fulfillment and customer service.
Because stockouts on key SKUs, slow shipping, messy customer service that leads to bad ratings… they all kill momentum worse than the most warlike competition.
Order from chaos creates growth.
Amazon can easily become a jungle.
Not just because it’s full of predators (your competitors) but because it’s easy for your brand to look like a mess if you have no control, gaps aren’t covered, and your operations are not flawless.
That’s why running a winning Amazon strategy isn’t complicated, but it is hard.
Do you have all three components locked down?
At Zoplenti, a winning strategy is what we do. We lock the channel, optimize every lever, and execute end to end. That’s how we take partners to the top faster, cleaner, and with less risk.
