Adding Zoplenti to Brand Registry SOP

This resource walks you through the process of adding Zoplenti as a linked selling account in Amazon Brand Registry.

Amazon Brand Registry gives brand owners advanced control and marketing capabilities to increase visibility and customer engagement.

Linking Zoplenti gives us access to powerful brand-building tools we’ll use together to drive category leadership, including:

• Managing and responding to customer reviews
• Access to deeper brand analytics
• Sponsored Brand (SB) video ads
• Building a branded storefront
• Creating A+ content
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Step-by-Step Process:

1. Log in to Amazon Brand Registry using your account login credentials.
2. Navigate to “Manage” > “Manage Selling Accounts.”
3. Click “Connect a Selling Account.”
4. Select “Brand Representative” as the selling role.
5. Enter Zoplenti’s Merchant Token: ANWO361MQE3WC.
6. Choose Amazon US as the invitation marketplace.
7. Select the brand name you’re assigning us access to.

Once complete, you’ll receive a confirmation email -- please allow up to 24 hours for Amazon’s system to update.